The Selling Process

Six steps to a strong sale

  1. Pricing review

    Recent nearby sales, active competition and today's buyer demand.

  2. Prep and staging

    A room-by-room list of small fixes that pay off.

  3. Photos and video

    Professional photos, twilight exteriors and a video walkthrough.

  4. Launch

    MLS, major home search sites, social media and my buyer network.

  5. Offers and negotiation

    I compare price, terms and financing strength, then negotiate for you.

  6. Closing

    I manage inspection, appraisal and deadlines through to closing day.

How I Market Your Home

Seen by the right buyers

  • Professional photography

    Bright, true-to-life photos. The first impression for most buyers.

  • Twilight exteriors

    Your home with the porch lights on, at dusk. It stands out in a scroll.

  • Video walkthrough

    A guided tour for out-of-town and military buyers who can't visit first.

  • MLS and syndication

    Listed on the MLS and shared to major home search sites.

  • Targeted social ads

    Ads aimed at likely buyers in Northeast Florida and relocating families.

  • Open houses

    Hosted showings when they fit your home and your schedule.

Orders in Hand?

Selling before a PCS

Sell, rent it out or hold. I'll run the numbers on each option and can market your home while you're already at your next duty station.

Let's Find Your Light

More Than Houses. We Build Futures. Pick the conversation that fits where you are today.